Lenovo came to King Content to develop some comedy content to raise awareness of its reliability messaging. The obvious question was how to differentiate its messaging in a crowded IT market, moving away from the ubiquitous product videos in the enterprise technology industry.
Our solution was a video that liberated the technology from the server room, personified the product benefits and clearly stood out from the crowd. We like to think of the spot as ‘Ferris Bueller’s day off’ meets the ‘The IT crowd’, a fun pop-culture-filled story featuring the product in an unexpected way.
Head of Video: Christie Poulos
Writer/Director/Producer: Sean Rodrigo
DOP: Bryan Coelho
Production Design/Costume: Gail Pearce
Editor: Angelica Von Helle
Animation: Gareth Chang
Colourist: Julien Chichignoud
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