brandx

Brand X – Build it and they will come! – Online promo

on April 7 | in online | by | with Comments Off on Brand X – Build it and they will come! – Online promo

About the project

I was tasked at distilling the Brand X message the story into a online video that sells the idea of communal resources and benefits to artists and property developers.In a day, we interviewed a number of Brand X stakeholders from property developers to town planners and creative practioners and showed off the spaces in their many uses.I also created an animated visual identity from they’re existing design assets that was used to combined spoken interviews with voiceover, statistics and general vision of the spaces.

About Brand X

Over the last 8 years Brand X has worked closely with property developers, town planners, business owners and creative practioners to create affordable creative public spaces.

Brand X was created as a response to the lack of affordable and appropriate space for artists in Sydney to practise their craft. Opened in June 2005, the organisation traded for 4 years from the top-floor of a warehouse on Queen Street in Chippendale. Over that time the studio serviced 18,132 artists with rehearsal studio space.

brandx.org.au/

Technical

Filmed on location using the Black Magic Cinema Camera at L3.Central Park.

Writen, Directed, Produced, Edited, Colourgrade and Motion Design by Sean Rodrigo

DOP: Bryan Coehlo

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